Wednesday 29 May 2013

Corporate Identity

This is a commercial logo which represents what the company is all about. The corporate identity is tailored to represent the values of the company and to appeal to the target market.

Example Exam question which came up previously...

What do the colors of the P&O Ferry company logo suggest about the company?


Potential answers could include;

  • Red, white and blue are common flag color representing global travels
  • Red, white and blue show a proud nationalist company
  • Yellow shows a proud and happy company
  • Blue has a calming effect

2 comments:

  1. In this context following his key goal, the author had included worthy information about the corporate identity design services which their firm is actually trading in just for making the trade appear much attractive as well as creative in front of each and every visitor.

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  2. Nice post. Corporate identity is logo of company which represents your company and services to the customers. So get well designed corporate identity from brand consulting experts for reputation of your business.

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